A barber’s shop can be a nice little earner—but there's a lot of competition. So what's the right sort of marketing?
The UK's happiest workers?
Cash sales of around £40-£60 per hour when you’re busy, plenty of folk to talk to, and don’t forget that hairdressers are officially the happiest workers.
Like most men I don't have any great allegiance to a barbershop. Maybe that changed a bit yesterday. I was surprised, impressed and amused when I got an email from Barber Brown, the barbershop I’ve taken my two lads (5 and 7) to a couple of times recently. The email subject was “Happy Valentines”. Here’s the complete email text:
Dear Valued customer,
wishing you all the best for valentines day.
See you soon, lets hope your smiling!
I make it five grammar/spelling errors in 20 words: that's some going!
Who cares... if it works?
For this business and his market, maybe spelling and grammar don't matter. Barber Brown got my attention—and he’s doing good marketing:
- He’s staying in touch with a customer
- He linked his email to a current event (staying relevant)
- He attached a funny flyer (which I cannot now find of course).
Where will I take the kids next time? Barber Brown.
