My online campaign for Bosch Professional Power Tools UK—a ‘personality quiz’ for tradespeople—delivered on engagement, entertainment and data.
Challenge
Bosch needed to promote its new wireless charging technology to a specific target market and do it in an engaging way that also collected data for future marketing. This initiative fed into a wider campaign to increase Facebook Page Likes from 15k to 25k within two months.
Solution
As specialist Facebook marketing experts (working with the Bosch lead agency) I devised a ‘Charge Anxiety’ personality quiz that:
- Helped tradespeople understand the real benefits of wireless power tool charging
- Was fun and shareable
- Collected name/email address info.
Those taking the quiz were served bespoke results dependent on the answers they gave to quiz questions. The whole thing was incentivised by a great prize: power tools worth over £500.
The quiz was optimised for mobile as insights had shown tradesmen use Facebook heavily on mobile. Indeed, post-campaign reports showed that 88% of traffic was mobile.
Outcomes
The campaign, which was published to Bosch Professional Power Tools’ Facebook for four weeks, achieved the following results:
- Views: 9,372
- Entries: 2,135
- Shares: 464
The Page Likes objective was achieved with Likes standing at over 26k by the end of the campaign.
Bosch received a database of over 2,000 names and email addresses of those entering a prize sweepstakes at the end of the quiz.
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