Innovative training firm Business Improvers has developed a new way to help people and teams unlock their potential. New business agilities, be more confident, discover untapped creativity and generate ideas, all flow from this training... which is also a lot of fun.
Business Improvers bring skills derived from theatre practise to a business audience and there is an exciting future ahead for this new company. Co-founders John Nicholson and Kim Lawrence wanted a website that reflected their proposition and which worked seamlessly across all devices.
The challenge: start from zero
Business Improvers is a new business with a bright idea: using improvisation techniques learned from theatre in a business environment to free executives and teams so they perform better. Starting from scratch the challenge was to:
- Help the founders articulate their proposition
- Turn that insight into buyer personas
- Produce an identity and website appealing to the target market.
- Deliver a solution, and fast!
The brand ID was developed quickly and applied to the new website build. Being completely new, Business Improvers had no marketing materials, mission or written down vision so the work involved a great deal of talking, testing and writing cornerstone content to get the building blocks of a brand in place.
Result: clean, responsive site
After a lightning quick development the site successfully showcased Business Improvers’ unique proposition, demonstrated the founders’ credibility and offered visitors plenty of opportunities to delve deeper via think-pieces, shorter blog posts and a growing library of video interviews and explanations. Business Improvers has already trained CEOs, MDs and other executives from leading businesses in the south west of England and is recruiting new coaches to expand.
After seeing coach John Nicholson in action I adopted some of his improvisation tips and techniques to my own practise. Indeed I was so impressed with John's ideas, methods and results I invested in Business Improvers.
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