Niche management change consultancy Integral Change works with some of the biggest names in the public and private sector.
Integral Change's unique solution employs ‘minimal interventions’ and it has won many significant contracts after delivering long-lasting, positive change to large organisations.
These successes have always resulted in strong referrals and brought in new opportunities. But directors Esther Cameron and Nick Mayhew wanted to cast the net yet wider and promote their services more effectively online.
“Although we have a good website, we were not engaged at all with social media, blogging or the wider online networking opportunities for leveraging our ideas and approach. We wanted to find a trusted and experienced expert to get us up to speed with social media and ‘the new marketing’.” (Nick Mayhew)
I worked with the team to introduce the key concepts underpinning a joined-up social marketing programme:
- Content as a marketing tool (centred on a valuable blog)
- The business benefits of social media (Twitter/X and LinkedIn in this instance)
- How to use advanced segmentation in email marketing (data profiling in Mailchimp)
“Mick worked tuned into our business and helped us to articulate and think through exactly what we were trying to do using social media, which was quite new to us. He provided useful tools and techniques for us to learn and use and was extremely flexible in the way he worked around our other commitments.” (Esther Cameron)
The project was kept on track by monthly face-to-face meetings, video calls, and a shared excitement and interest in the business.
“We are delighted and energised by the journey we have been on and the progress we’ve made. We now have a very strong blog packed with valuable content. The posts articulate what we do in different ways and to different audiences. This means we have plenty to share, talk about and refer to in our business development work.” (Nick Mayhew)
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