Bosch Professional Power Tools has a strong ongoing programme of interactive campaigns to engage users on Facebook. Over the years contributed to several and recently delivered a neat interactive quiz around the theme of Health and Safety.
The challenge: engage to connect
Bosch’s lead marketing agency asked me to help tradespeople choose and use power tools and keep safety front of mind. Not a particularly sexy topic and the challenge was how to get busy workers engaged. Bosch does have a strong Facebook following that has historically enjoyed interactive promotions, so the aim was follow this route and devise something that would spread important H&S messages.
The images here were used in the H&S quiz. I claim no ownership of them; they are for illustration only.
The solution
I produced an online quiz of seven questions. The results netted down to three possible profiles or outcomes for users. The quiz asked questions around:
Accidents in the workplace
Good practice and legislation
Protection for ears and eyes against dust in the workplace
Several other risks in the workplace
While there was a serious intent behind this campaign, humour played a part in getting the outcomes Bosch wanted. Users completing the quiz were offered the chance to enter a sweepstake to win some good Bosch product prizes.
Outcomes
The quiz got thousands of views (general brand and message awareness) and just under 400 entries (deeper engagement)—a success in the eyes of the brand. The campaign also played a role in raising Page Likes, partly as it was shared a lot, but also because the quiz and its prizes were only available to fans.
