Motor sector expert

I have a strong record of success in the auto sector, working with a range of auto businesses. From multinational car manufacturers to £10 million national dealerships, family-run taxi firms, car dealers and local service centres, I've planned and implemented campaigns that help brands be visible and attractive to the right sort of customers.

More than ticking over

The work in the auto sector includes:
  • Building and managing websites for car and minibus dealers
  • Producing written and visual content for marketing, online and hardcopy
  • Marketing strategy, planning and delivery of campaigns for a national motor dealer, including all advertising, social media, email and direct mail
  • Re-branding a high street motor trade businesses
  • Development and management of complex customer lifecycle automation programs for England’s largest taxi supplier
  • Customer email communications for a Japanese car manufacturer.
All in all I have a good understanding of the motor sector, how it works, how auto customers think—and how to reach and influence customer as they make buying decisions. The work I do focuses on bringing in 'sales today' but recognises that a strong, trustworthy brand sits behind all auto trade businesses with long-term success. 

© Mick Dickinson 2022-2025
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